Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. I want high-level quality customer service to begin with, and I can control that in the US.. Be here, Virtually. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. Sign up to receive GearJunkie content direct to your inbox. Hopefully the forks won't be on backwards. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Doesn't really looks like a revolution to me yet. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). Whole Foods sells the Yeti decals to place over 'Viathon'. 3 for online traffic after Google and Amazon. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. Maybe in this specialist market they've done a better job. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. Its name is Viathon. WHO WOULD HAVE THOUGHT?
In stock bikes | CANYON US The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. Don't need. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. There are many many people for whom Wmart is their entire mass produced goods consumption experience. And the company currently sells more bicycles in the United States than any other retailer. But the bikes are neither crap nor cheap. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. Press J to jump to the feed. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Its easier and faster for me to expand our bike offering online than it is to go into stores. The frame costs just the same as a TCR frame, without the TCR reputation. All models are available exclusively at Walmart in-store and online. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. An s-works bike off the floor performs at a pro level.
It Seems Walmart Accidentally Created a Race-Worthy, XC Mountain Bike But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Pleased to see this. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years.
OBED Bikes | Gravel The impetus for the brand was therefore personal, not corporate. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Department-store bikes look a lot better than they used to. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes.
($1k frame only pricing). In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Could be interesting. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. But there aren't enough spec details to tell what we're looking at. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. With the backing of Walmart, we can scale very quickly.. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. But Ive never seen the numbers. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Hopefully they turn over some % of these bikes into more trail advocacy.
what happened to viathon bikes - ricepharmacy.com How much is the bike when it has the XX1 components? Are bike shopsscary, elitist, and unwelcoming? Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Not that Viathon is going mass-market anytime soon. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. @roma258: It's not. Certainly Viathon's not to that point yet, but time will tell. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Turner Tech However, 29 wheels will make your bike react slower to obstacles you may encounter. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. Walmart's return policy is insane and the employees there generally DGAF. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. Crickets. For now, no. The Bike Forum. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. jim preston mchenry, il obituary. We have incredible traffic on our site. Viathons carbon bikes retail online for between $2,300 and $6,000. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Walmart already has impeccable high-end bicycle connections.
Anyone heard anything about the viathon? : whichbike - Reddit I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? Years ago a friend of mine bought a carbon fiber Dura Ace bike. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. The shifters and RD were DA and that was it. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. And failing. Shoppers will have four build choices per model. what happened to viathon bikes. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better.
Review: Viathon G.1 Carbon Gravel Bike - Cyclocross Magazine They said it's, basically, a pure XC race bike. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. Press question mark to learn the rest of the keyboard shortcuts a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). Sign up today. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Press question mark to learn the rest of the keyboard shortcuts Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story?
Matt Macduff's prototype Altruiste is the slopestyle bike of your Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. Now on to the final word on this carbon fiber crushed rock roller. as all the other big brands. All Viathon bikes come with a 2-year warranty. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls.
$200 Off Viathon Bicycles Coupon (2 Promo Codes) Feb 2023 - Dealspotr Picked up a fishing pole and Razor scooter for my kid there recently. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. It doesnt need to get younger customers. Its not the products: a three-frame range of MTBs, and gravel and road bikes.
Walmart's pop-up bike brand Viathon turns heads - BikeBiz I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Bike MSRP vs. what people actually pay is a whole nother conversation. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame.